The popularity of branded video slots

In 2012 Netent launched their first branded video slot Scarface. A licensing agreement between Netent and Universal studios resulted in this 5 reel slot based on the popular movie with Al Pacino. From that time more game providers came with video slots based on movies, TV series or music stars. But what are branded slots and what is the difference with normal video slots?

What are branded slots

Branded slots are video slots based on a famous movie or TV serie and are connected with a license agreement between the game provider (for example Netent) and the legal owner of the movie rights (for example Universal Studios). So the brand already exist and the video slot is designed based on the theme or characters of the movie or TV serie. In the last 1-2 years Netent also launched branded slots based on music stars.

Branded slots are perfect games to attrack new players to a casino. The graphics, sounds and looks are more spectacular and the casinos always make big advertising campaigns around the launch of a branded slot. The question is if a branded slot is attractive enough to keep players on a casino because what many casinos see is that players want to try the branded slot but after a while they go back to their favorite game because the feeling for gambling is better on the other slots.

The game providers with the most branded slots are Microgaming, Netent, Playtech and iSoftbet. Below we will post some famous titles of each provider.


The first branded slots of Microgaming were Tomb Raider and Hitman. Tomb Raider was launched in 2004 and has the longest running partnership for branded slots. This game is based on the Tomb Raider brand produced by Eidos Interactive with Angelina Jolie playing the role of Lara Croft.

After a few years of silence for launching new branded games Microgaming surprised the industry in 2012 with the slot 'The Dark Knight Rises, based on the Warner Bros Batman Movie.

Another big hit from Microgaming was the slot Jurassic Park, based on the popular movie produced by Steven Spielberg. With great anomations and sounds effect this slot became a big hit for the game provider.

Another succesfull launch from Microgaming was the slot Terminator 2 in 2014. Everybody knows the legendary words from Arnold Schwarzenegger 'I'll be back' which was also used in this video slot.

Game of Thrones is another killer slot machine based on the HBP fantasy drama series with the same name. An unique bonus feature was introduced where players could flip a coin and build up a big winning stream.


Netent started later with launching branded slots but they catched up with their big competitor Microgaming by signing some interesting branding agreements. Famous titles like Scarface, South Park and Dracula were big hits and of course the Netent Rock series with 'Guns and Roses', 'Jimi Hendrix' and 'Motorhead' was a good move from this game provider.

Netent managed to launch some scary branded slots. Scarface was the first branded slot with a very high RTP and spectacular bonus features.
Another scary title is Frankenstein based on the iconic monster. This video slot came with free spins feature and linked wilds.

In 2016 Netent celebrated 20 years of innovation and they really rocked the industry with the three Netent Rocks slots. Famous Rockstars like Axel Rose with his band Guns and Roses, Jimi Hendrix and finally Motorhead were introduced big time on different conbferences and launched with big marketing campaigns.


The 3th oldest game provider Playtech also had some great branded video slots uring the years. But they also lost some branded slots in the end of March 2017 while they had to remove the Marvel themed slot from their network.

But they are coming back with a new deal with Warner Bros and develop a great assortment of DC-branded movie slots including 'Batman v Superman; Dawn of Justice', The Dark Knight Trilogy' and 'Justice League'.


Getting very close to the above top 3 branded slots prviders is iSoftbet. Established in 2010 with more than 500 video slots and 26 branded slots.

The most famous branded slots are 'Rambo', 'Platoon'. 'Basic Instinct' and 'Beverly Hills 90210'. Another big hit is de branded slot '24' based on the TV Drama '24' with agent Jack Bauer.


The last game provider we want to discuss is also one of the biggest and oldest providers, IGT. The company is listed on the New York Stock Exchange and has more than 12000 employees over the whole world. You can find the branded games from IGT at online casinos or landbased casinos.

The most swinging branded slot is of course Elvis the King. If you visited a casino in Las Vegas changed are big that you played some spins on this famous game or bad luck appeared and the game was full with other slot lovers.

Another famous slot is 'Sex and the City'. Or why not buy some houses or hotels on the slot 'Monopoly'. And when you are up early you can also have 'Breakfast at Tiffany's. All famous titles and developed by IGT to amazing video slots.

Now you know what branded slots are and found your favorite movie or TV serie, it's time to choose an online casino to try one of these branded slots.

Last modified on Sunday, 17 July 2022 09:24